LUNILOU x IZAKOVA / ILICA 24
A temporary retail space developed in-house, from concept to execution.
For the LUNILOU x IZAKOVA pop-up at Ilica 24, the project began with a simple question: how can two brands with distinct identities coexist within one physical space without forcing either into the other’s visual language?
The answer was to treat the interior as a neutral framework rather than a fully branded environment.
Rather than covering these elements, new additions were kept controlled and contemporary: a reduced material palette, neutral finishes, simple display structures and a small number of deliberate interventions.
More importantly, the interior was designed to support both LUNILOU and IZAKOVA equally. Instead of creating two separate branded zones, the space works as a shared retail environment in which product, styling and changing displays can continuously redefine the atmosphere.
From the initial concept and material selection to production, sourcing and final installation, the pop-up was developed as one complete process, within the team.
OPENING HOURS
MON-FRI 9-19
SUN 9-15